The Myanmar government has announced that it is targeting up to 3 million foreign tourists annually by 2015, according to state-run newspaper The New Light of Myanmar. The announcement comes following a meeting between Htay Aung, Minister for Hotels and Tourism, and the Norwegian Ambassador Katja Nordgaard in Naypyitaw on Tuesday.
A master plan for Myanmar's tourism industry, funded by the Asia Development Bank and the Norwegian government, is currently being compiled and will be presented at the World Economic Forum in Naypyitaw in early June.
Speaking at a tourism conference in Yangon in February, Minister Htay Aung said that growth in the industry would be full of difficulties and that issues such as transportation, human resources, building of infrastructure, and the preservation and creation of destinations all need to be addressed.
"We need the assistance of investors, organizers, business partners and practitioners to come and see the opportunities that we have, so that we can start working together for our mutual benefit," he said.
The latest figures from the government follow several ramps up in Myanmar's private tourism sector including the creation of a joint venture between Yangon day-tour company Journeys Nature and Culture Exploration and global group PEAK International Travel, a subsidiary of the world’s largest multinational travel and tourism company, TUI AG, earlier this week.